About Good American

Good American is a women’s apparel brand that places a strong emphasis on size-inclusivity and body-positive messaging, offering clothing designed to flatter a wide range of body types. The brand is particularly known for its denim collection, engineered to adapt and fit across sizes while maintaining stretch and structure. You’ll also find their line expands beyond jeans into swimwear, bodysuits, tops, outerwear and more. Founded by co-founders including Khloé Kardashian and Emma Grede, the brand was built around the idea of “denim that loves your body” and inclusivity across sizes.